Privacy Policy

Last updated: July 25, 2025

This Privacy Notice for Eversummer Studio (“we,” “us,” or “our”) describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you:

• Download and use our mobile application PlantSimple, or any other application of ours that links to this Privacy Notice; and
• Engage with us in other related ways, including any sales, marketing, or events.

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services.

Summary of Key Points

This summary provides key points from our Privacy Notice. You can find out more details about any of these topics by using the table of contents below.

• What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. See Section 1.
• Do we process any sensitive personal information? We do not process sensitive personal information.
• Do we collect information from third parties? We do not collect personal information from third parties.
• How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. See Section 2.
• In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. See Section 4.
• What are your rights? Depending on where you are located geographically, the applicable privacy law may grant you certain rights regarding your personal information. See Section 7, Section 9, and Section 10.
• How do you exercise your rights? The easiest way is by visiting https://plantsimple.eversummer.studio or by emailing us at [email protected]. We will consider and act upon any request in accordance with applicable data protection laws.

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Sensitive Information. We do not process sensitive information.

Application Data (including iCloud / CloudKit Sync & Sharing)

If you use our application(s), we may process the following information if you choose to provide us with access or permission:

• iCloud/CloudKit Data: PlantSimple uses Apple’s CloudKit to sync your plant records and related data across your devices signed in with your Apple ID. Your data is stored primarily in your private iCloud database and is encrypted in transit and at rest by Apple. We (Eversummer Studio) generally do not have direct access to the contents you store in your private iCloud database.
• Sharing: If you choose to share certain objects (e.g., specific plants and their related records) with other iCloud users, those users will be able to view and/or edit the shared data according to the permissions you grant. You can revoke sharing at any time through the app or via iCloud controls, and access will be removed for the recipients.
• Record Metadata: We may receive or log non-content metadata required to operate the app and CloudKit integration (e.g., record IDs, timestamps, sync status) to troubleshoot sync issues and to improve app reliability.
• Mobile Device Access: We may request access or permission to certain features from your mobile device, including your mobile device’s camera, photo library, notifications, and other features. If you wish to change our access or permissions, you may do so in your device’s settings.
• Push Notifications: We may request to send you push notifications regarding reminders (e.g., watering/fertilizing) or updates. You can disable push notifications in your device’s settings.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including to:

• Provide and maintain the PlantSimple app and features, including iCloud sync and sharing functionality via CloudKit.
• Respond to your inquiries, provide customer support, and troubleshoot issues.
• Send administrative information to you, such as changes to our terms, conditions, and policies.
• Protect our Services, our users, and the public against fraud, abuse, or other harmful activity.
• Comply with legal obligations, resolve disputes, and enforce our agreements.
• Improve the app experience through aggregated or de-identified analytics (if applicable).
• With your consent, send you promotional communications (where applicable by law).

To save or protect an individual’s vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.

If you are located in the EU or UK:

The GDPR/UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. We may rely on the following legal bases:

• Consent: You have given us permission (consent) to use your personal information for a specific purpose. You can withdraw your consent at any time.
• Legal Obligations: We may process your information where necessary for compliance with our legal obligations.
• Vital Interests: We may process your information to protect your vital interests or those of a third party.

If you are located in Canada:

We may process your information if you have given us specific permission (express consent) or in situations where your permission can be inferred (implied consent). You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent (e.g., fraud prevention, legal requests, etc.).

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations described below.

• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Apple (CloudKit/iCloud): Apple acts as an infrastructure provider for iCloud/CloudKit. Your synced and shared data is stored in your iCloud account governed by Apple’s terms and privacy policy. Apple processes this data on our behalf to provide the sync/sharing functionality. We do not sell your personal information.

5. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice, unless otherwise required by law.

Because most user data is stored in your iCloud account, you can manage and delete such data directly via PlantSimple or your iCloud settings. Where we hold limited metadata/logs for troubleshooting or analytics, we retain it only for as long as needed for the purposes described in this Notice or as required by law. When we have no ongoing legitimate business need to process such information, we will delete or anonymize it.

6. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

If we learn that personal information from users less than 18 years of age has been collected, we will take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at [email protected].

7. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: Depending on your location, you may have certain rights regarding your personal information.

These rights may include the right to request access to and obtain a copy of your personal information, to request rectification or erasure, to restrict the processing of your personal information, to data portability, and (where applicable) to object to processing. You can make such a request by using the contact details below or visiting https://plantsimple.eversummer.studio.

If you are located in the EEA or UK and believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection authority. If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent

If we rely on your consent to process your personal information, you may withdraw your consent at any time by contacting us. This will not affect the lawfulness of the processing before its withdrawal.

8. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature. As no uniform standard has been finalized, we do not currently respond to DNT signals. If a standard is adopted that we must follow, we will update this Privacy Notice accordingly.

9. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: Residents of certain US states may have additional rights.

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you, correct inaccuracies, get a copy of, or delete your personal information, and withdraw your consent to processing. These rights may be limited in some circumstances by applicable law.

Categories of Personal Information We Collect

We have collected the following categories of personal information in the past twelve (12) months:

Category	Examples	Collected
A. Identifiers	Real name, alias, postal address, phone number, unique identifier, IP address, email address, account name	NO
B. Personal information under Cal. Customer Records	Name, contact info, education, employment, financial info	NO
C. Protected classification	Gender, age, race, ethnicity, etc.	NO
D. Commercial information	Transaction history, purchase details	NO
E. Biometric information	Fingerprints, voiceprints	NO
F. Internet or similar activity	Browsing/search history, interactions with websites/apps	NO
G. Geolocation data	Device location	NO
H. Audio, electronic, sensory info	Images, audio/video/call recordings	NO
I. Professional or employment info	Business contact details, job title, history	NO
J. Education Information	Student records, directory info	NO
K. Inferences	Preferences, characteristics	NO
L. Sensitive personal information	—	NO

We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We do not sell or share personal information.

Your Rights

You may have the rights to access, correct, delete, obtain a copy of your data, and opt out of certain processing. To exercise these rights, contact us using the details below.

Request Verification

We will verify your identity before responding to your request. If you use an authorized agent, we may require additional proof of authorization.

Appeals

If we decline to take action regarding your request, you may appeal by emailing us at [email protected]. We will inform you in writing of any action taken or not taken in response to the appeal.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information regarding disclosures of personal information for direct marketing purposes. We do not disclose personal information to third parties for direct marketing purposes.

10. DO OTHER REGIONS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: You may have additional rights based on your country of residence (e.g., Australia, New Zealand, South Africa).

Australia and New Zealand

We collect and process your personal information under Australia’s Privacy Act 1988 and New Zealand’s Privacy Act 2020. This Notice explains what we collect, from which sources, for which purposes, and with whom we share it. You can request access to or correction of your personal information at any time.

Republic of South Africa

You can request access to or correction of your personal information at any time. If you are unsatisfied with how we handle your complaint, you can contact:

The Information Regulator (South Africa)
General enquiries: [email protected]
Complaints (complete POPIA/PAIA form 5): [email protected] & [email protected]

11. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this Notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated “Revised” date at the top of this Privacy Notice. If we make material changes, we may notify you by posting a notice or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this Notice, you may email us at [email protected] or contact us by post at:

Eversummer Studio
[Your Address Line 1]
[Your Address Line 2]
[Your Country]

13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country or state of residence, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. To request to review, update, or delete your personal information, please visit: https://plantsimple.eversummer.studio.